Time to set the connected car free

Whitepaper Automotive | 2015 | Engels

For consumers, the connected car is the next menu-item feeding an almost insatiable hunger for connectivity. Systems are already being deployed that will enable drivers to continue interacting with their personal networks, and personalised technology, whilst on the move. They are promised the ability to continue sending emails and texts using voice commands, apps that project graphics nonintrusively onto dashboard screens, and plugins that connect their smartphones to their vehicles and upload preferences for wholly personalised driving experiences.

But there are plenty of others with even more to gain from connecting cars: safety campaigners are promised huge reductions in traffic accidents; green campaigners get cuts in CO2 emissions through smoother traffic flows; insurance providers and rental services get to tailor their offerings and roll out new pay-per-use models.